S.B. 293
FailedConsumer Pricing Data Amendments
Consumer Pricing Data Amendments
Introduction
Feb 13
Senate Rules
Mar 3
Senate Committee
Feb 17
Senate 2nd Reading
Senate 3rd Reading
House Rules
House Committee
House Floor Vote
Governor
What This Bill Does
This bill enacts provisions related to consumer pricing.
Key Provisions
This bill:
- defines terms;
- enacts Title 13, Chapter 82, Consumer Pricing Act;
- provides that the Division of Consumer Protection (division) shall administer and enforce Title 13, Chapter 82, Consumer Pricing Act;
- subject to certain exceptions, provides that a supplier may not use a consumer's data to set the price of a good or a service;
- provides that a supplier may use a consumer's data to operate a loyalty program or offer discounts to the customer;
- provides that if a supplier uses an automatic pricing system, the supplier shall retain the data the automatic pricing system uses to set prices for at least three years;
- provides the enforcement mechanisms the division may use; and
- makes technical changes.
Plain-Language Summary
AI-generated summary. We recommend consulting the bill text for important decisions.
Utah's new Consumer Pricing Act prohibits businesses from using a customer's personal data — including location, web browsing history, biometric data, purchase history, or inferences drawn from that data — to set individualized prices for goods or services. Businesses are still allowed to use a customer's purchase history to run loyalty programs or offer discounts. Businesses that use automated pricing systems must retain the data those systems use to set prices for at least three years, and the Division of Consumer Protection can impose fines of up to $2,500 per violation and take violators to court.
S.B. 293
FailedConsumer Pricing Data Amendments
Introduction
Feb 13
Senate Rules
Mar 3
Senate Committee
Feb 17
Senate 2nd Reading
Senate 3rd Reading
House Rules
House Committee
House Floor Vote
Governor
IntroductionFeb 13
Senate RulesMar 3
Senate CommitteeFeb 17
Senate 2nd Reading
Senate 3rd Reading
House Rules
House Committee
House Floor Vote
Governor
What This Bill Does
This bill enacts provisions related to consumer pricing.
Key Provisions
This bill:
- defines terms;
- enacts Title 13, Chapter 82, Consumer Pricing Act;
- provides that the Division of Consumer Protection (division) shall administer and enforce Title 13, Chapter 82, Consumer Pricing Act;
- subject to certain exceptions, provides that a supplier may not use a consumer's data to set the price of a good or a service;
- provides that a supplier may use a consumer's data to operate a loyalty program or offer discounts to the customer;
- provides that if a supplier uses an automatic pricing system, the supplier shall retain the data the automatic pricing system uses to set prices for at least three years;
- provides the enforcement mechanisms the division may use; and
- makes technical changes.
Plain-Language Summary
AI-generated summary. We recommend consulting the bill text for important decisions.
Utah's new Consumer Pricing Act prohibits businesses from using a customer's personal data — including location, web browsing history, biometric data, purchase history, or inferences drawn from that data — to set individualized prices for goods or services. Businesses are still allowed to use a customer's purchase history to run loyalty programs or offer discounts. Businesses that use automated pricing systems must retain the data those systems use to set prices for at least three years, and the Division of Consumer Protection can impose fines of up to $2,500 per violation and take violators to court.
Documents
Other Versions
Subjects
Action History19
Senate/ filed
Senate file for bills not passed
Senate/ strike enacting clause
Senate Secretary
Senate/ comm rpt/ sent to Rules
Senate Rules Committee
Senate Comm - Recommends Returned to Rules
Senate Business and Labor Committee
Senate Comm - Not Considered
Senate Business and Labor Committee
Last updated Mar 26, 2026, 9:45 PM