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SB0177S01 (Substitute)
Product Pricing Amendments
Introduction
Jan 22
Senate Rules
Mar 3
Senate Committee
Feb 6
Senate 2nd Reading
Senate 3rd Reading
House Rules
House Committee
House Floor Vote
Governor
This bill enacts provisions relating to algorithmic pricing.
This bill:
AI-generated summary. We recommend consulting the bill text for important decisions.
When businesses use automated software — known as algorithmic pricing — to set the price of a good or service based on a customer's personal data, this bill requires them to display a clear notice stating: "THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA." The requirement does not apply to loyalty, rewards, or promotional programs that give customers a discount or financial benefit. The Division of Consumer Protection enforces the law and can impose fines of up to $2,500 per violation.
Current version: SB0177S01 (Substitute)
Introduction
Jan 22
Senate Rules
Mar 3
Senate Committee
Feb 6
Senate 2nd Reading
Senate 3rd Reading
House Rules
House Committee
House Floor Vote
Governor
IntroductionJan 22
Senate RulesMar 3
Senate CommitteeFeb 6
Senate 2nd Reading
Senate 3rd Reading
House Rules
House Committee
House Floor Vote
Governor
This bill enacts provisions relating to algorithmic pricing.
This bill:
AI-generated summary. We recommend consulting the bill text for important decisions.
When businesses use automated software — known as algorithmic pricing — to set the price of a good or service based on a customer's personal data, this bill requires them to display a clear notice stating: "THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA." The requirement does not apply to loyalty, rewards, or promotional programs that give customers a discount or financial benefit. The Division of Consumer Protection enforces the law and can impose fines of up to $2,500 per violation.
Motion: Motion for Favorable Recommendation
Senate/ filed
Senate file for bills not passed
Senate/ strike enacting clause
Senate Secretary
Senate/ comm rpt/ sent to Rules/ substituted
Senate Rules Committee
Senate Comm - Recommends Returned to Rules
Senate Business and Labor Committee
LFA/ fiscal note publicly available for SB0177S01
Released
Last updated Mar 26, 2026, 9:44 PM
