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Utah's new Companion Chatbot Safety Act creates the first set of rules in state law governing AI companion chatbots — apps designed to simulate ongoing emotional or social relationships with users. Operators of these chatbots must comply with Utah's existing consumer privacy law, clearly label any advertisements, and block the chatbot from generating content that encourages suicide or self-harm; if a user expresses those thoughts, the chatbot must direct them to crisis resources. Operators serving minors face additional requirements: they must remind young users every three hours that they are talking to an AI, block harmful content including material promoting eating disorders or substance use, prohibit selling minors' personal data or directing targeted advertising at them without parental consent, and give parents tools to set time limits or shut off access entirely. The Division of Consumer Protection enforces the law with fines up to $2,500 per violation and civil penalties up to $50,000 for violating court or administrative orders.