AI-generated summary, not yet reviewed by Better Utah staff. Please consult the bill text.

Utah's proposed Unfair and Deceptive Pricing Act would require businesses to clearly and prominently disclose the total price of a product—including any mandatory fees, government charges, and shipping costs—whenever they advertise, display, or offer something for sale, and if a business does show a final all-in price, that price must be displayed more prominently than any other pricing information. The bill would prohibit sellers from misrepresenting the purpose of additional fees or artificially inflating government charges, shipping costs, or other charges passed on to consumers. The Division of Consumer Protection would be responsible for enforcing the law, with authority to fine businesses up to $2,500 per violation, pursue court action seeking injunctions or the return of improperly collected money to consumers, and impose an additional civil penalty of up to $5,000 for violating an enforcement order; money collected from fines and penalties would go into the state's Consumer Protection Education and Training Fund. If passed, Utah shoppers would be less likely to encounter unexpected fees at checkout, since businesses would have to show the true total cost of a purchase upfront.