AI-generated summary, reviewed by Better Utah staff.

Utah's new Unfair and Deceptive Pricing Act requires businesses to clearly and prominently display the full price of a product — including all mandatory fees and shipping charges — whenever they advertise or offer something for sale, and prohibits sellers from misrepresenting or inflating any additional charges tacked onto a transaction. The Division of Consumer Protection enforces the law and can fine businesses up to $2,500 per violation, take them to court, and require that money collected in violation of the law be returned to affected consumers. Everyday Utahns who shop online or respond to advertisements will be less likely to encounter surprise fees at checkout, since sellers must show the true total cost upfront rather than revealing extra charges only at the end of a transaction.